The first of them, eventually under the name Helvetica, emerged as the most popular.īut contrary to the implications of the eponymous 2007 movie by Gary Hustwit, this success was neither immediate nor pre-ordained. In 1957 three typefaces, all designed in the same neo-grotesque manner, were released: Neue Haas Grotesk by Eduard Hoffmann and Max Miedinger, Univers by Adrian Frutiger, and Folio by Konrad F. But suppose we apply such thinking to something more mundane: the popularity of a typeface. It has usually been applied to momentous events such as the expulsion of the Moors from Spain, the American Civil War, the two World Wars or the assassination of John F. Speculative historical thinking, or counterfactual history, whether by historians or novelists, tries to imagine what might have happened if the outcome of a key moment in the past had been different. But how did it get there…and why didn’t Univers get the spotlight instead? Helvetica is, by all accounts, a typographic celebrity.
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